El&So is a luxury natural skincare brand that blends traditional values with modern insight. Our range of effective, plant-based products will make a real difference to the look and feel of your skin.
We believe that if you care about what you put in your body, you should also care about what you put on your skin. That’s why our natural, clean formulas are free from unnecessary chemicals like parabens, sulphates and artificial colours or fragrance.
We believe that natural shouldn’t mean ineffective. Our plant oils have a unique chemistry with skin, helping to create stronger, healthier, more radiant skin over time.
We believe that nothing is more gorgeous than natural! We champion mood-boosting essential oils and natural butters to create beautiful textures and soul-soothing scents. Relax, revive and take a moment for yourself.
We are a British company and all El&So products are proudly handmade in London.
El&So was founded by Kotryna Lewin in 2015. Kotryna was born in Lithuania, studied law in Estonia and France and practised as a French avocat in Paris for five years. After she met her American husband they moved to London where Kotryna became an English solicitor.
In her career as a busy attorney Kotryna struggled to find all-natural beauty products that looked and felt as good as some of the popular commercial brands. In her quest for exceptional natural skincare Kotryna explored her family’s long tradition with handmade cosmetics. In particular, her grandmother’s aunt was famous in Lithuanian aristocratic circles for making beautiful bespoke cosmetics from natural ingredients. Her grandmother taught Kotryna the secrets of these precious blends and traditional remedies.
Kotryna used this expertise to make her own products, updating time-tested formulas with modern botanical actives and sensorial textures. What started as a hobby soon grew as friends and family reported wonderful benefits on their own skin. Ailments of modern life – stress, eczema, acne – all soothed by Kotryna’s little pots of magic! As word spread, Kotryna decided to leave her legal career to focus on building a unique skincare business. El&So was born - named after her identical twin girls: Elena and Sofia.
A WORD FROM KOTRYNA
“I passionately believe that beauty should be natural, never synthetic. But I also want it to be pampering and indulgent! El&So is my vision of a perfect beauty brand: natural but sophisticated, pure yet powerful. I’m so proud to continue my family’s matriarchal tradition and share generations of passion, knowledge and artistry. This is a gift from my family to yours.”